Marketing tactics change over time, but email is here to stay – it remains one of the highest performing marketing tactics, with an excellent ROI. If you are not leveraging email marketing to engage, nurture and sell to your audience, you should be.
What is Email Marketing and How Does It Work?
Emails can be tailored so they are personalised and targeted for higher engagement. By tapping into customer browsing and buying behaviour, automated emails can be tailored to send relevant messages to the right people, at the right time – whether you are persuading them to buy, or staying in touch with them post-purchase.
Email marketing has consistently proved itself to be an efficient and low cost way to generate sales.
Messages can be crafted to encourage a call to action, enabling you to actively persuade your readers to take the next step – whether that’s browsing your products, making a purchase, reading a blog or using a discount code.
Why Performatic is a Trusted Email Marketing Agency
Our Klaviyo specialists at Performatic go above and beyond – bringing online businesses to life by helping them to communicate with and grow their audiences using fully integrated marketing strategies, including email marketing. Whether it’s a one-off campaign, regular newsletters or automations, we understand how to get the best out of email.
We Work with the Best Email Platforms
We work with the best email service providers in the digital world: our email marketing specialists work closely with account managers at providers such as Mailchimp, Klaviyo and more. We understand the capabilities and strengths of each platform, and can consult with you on which one would work best for your business depending on the needs of your email marketing strategy.
Our Email Automation Process
Automation is an effective way to enhance your email marketing strategy. It means you can automatically contact people when they meet a certain trigger, delivering highly personalised, relevant and timely messages. Our email specialists take the time to understand your business, and create automated emails to get results. Here are some examples of email automations that we can implement to engage your audience and drive sales.
Finnmark - Full Strategy Implementation & Migration from Mailchimp
- Handle Finnmark Sauna’s Klaviyo transition to build out automations. Newsletters & campaigns handled by their in-house team & work on automations by the team at Performatic
- Focus on recovering lost sales, re-engaging existing customers and converting leads
Funky Chunky Furniture - Automations and Flows
- Original build of Klaviyo account and automations
- Ongoing consultancy to the in-house team & ad-hoc flow builds
Whether you’re looking to improve your existing email marketing strategy or need to create a new one, our email marketing services will drive results for your business. Contact us today to discuss your next steps.
